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Peter Bowerman has been a commercial freelancer, seminar leader, and business coach in Atlanta, Georgia since 1993. With NO industry contacts, NO previous paid writing experience, and NO writing training, the author built a commercial writing business from fantasy to full-time in less than four months.
He is the author of the original award-winning Book-of-the –Month Club title, The Well-Fed Writer (and companion, TWFW: Back For Seconds– both self-published) –industry “standards” on commercial freelancing. Sign up for his ezine and blog at www.wellfedwriter.com.
The Well-Fed Writer is designed for aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else interested in making a handsome living as a writer. The paperback version is available for $19.95. An Ebook version is available as well for $12.95.
About the Book:
Effective communication drives business success. Many busy companies look to outsource this work to freelancers as a way of reducing expenses and therefore increasing profit in today’s economy. Copywriters can easily command hourly rates of $50-$125+, making it a very lucrative field for any aspiring writer.
The Well-Fed Writer is designed to help you learn what and where those writing projects are, how to land them, how to do them, how to get paid, and how to get hired again and again (even with less-than-brilliant writing ability…).
– Why Be a Freelance Commercial Writer
– What It Takes to be Successful
– Learning to Love Sales and Marketing
– How to Build Your Website
– How to Find Clients
– The Nuts and Bolts of the Business: Cold Calling, Letters, Meetings, Phone Interviews, etc.
– Direct Mail and Email Marketing
– How Much to Charge and How to Get Paid
– Thriving in Smaller Markets
– Building a Copy Writing Business on the Side While Working a Full-Time Job
– Writing Resources
– And much, much more…
What I love about this book is Peter’s realistic and down-to-earth approach about copy writing. He doesn’t promise you’ll get rich overnight and he styles it so that even the laziest of us writers can have a way to support our families and live a lifestyle controlled by us and not someone else.
He also tackles the tough areas when it comes to business: mental mindset, sales and marketing, and tricky client situations. Real world examples, templates, scripts, and detailed step-by-step instructions provided in this book will blast through every obstacle or excuse you may have about running a successful copy writing business.
I have referred to this book several times since I have purchased it for myself. Just about every possible scenario that could come up is covered in this book with a battle plan on how to work your way through it. I highly recommend that and I truly believe that every writer (not only copywriters ) should have a copy of this book next to them and refer to it again and again while they are working on their writing business.
Do you own the Well-Fed Writer Book? If so, I’d love to hear your thoughts about the book. Did I leave anything out? Share your experiences and thoughts in the comment section below.